Because of my industry nature, I always check ranks and traffic statistics for the websites, especially in the Arab world. In Ramadan, I notice something a bit strange. All websites that have entertainment content showed a dramatic decrease in their traffic. Why is that?   Ramadan is a month where everybody is supposes to leave all kinds of entertainment and hit toward worships and prayers... [read more]

                  Which singer is NEXT!!? [read more]

      via [Ad Blog Arabia]   Well, they’re both Pepsi celebrity-endorsers, and in this age of globalization anyone can meet… right? So, Pepsi decided to create an advertisement featuring them both, and we’re calling it “When Henry Met Haifa”. Note that it’s an Arabic-language ad; Haifa Wahbe introduces herself in Arabic and charms Thierry Henry. The commercial is brand new, and was aired for... [read more]

  No one actually knows who is the director or ad agency who is handling the campaign. Some people say it JWT and some other say it is BBDO. But who is really behind this beautiful AD?   [read more]

The Internet is fast becoming an essential component of any major ad campaign. As measured by Nielsen//NetRatings in its 2003 Spotlight on Advertising Report, top cross media advertisers such as Ford Motor Company, Johnson & Johnson and Verizon Communications strengthened their online ad presences by at least 30% from 2001 to 2002. Media mammoths AOL Time Warner and Walt Disney Company each... [read more]

This is it. The new brand for MTC operators across the region, in Kuwait, Bahrain, Lebanon, Jordan and possibly other countries! At the moment, teaser campaigns are running across the Middle East, showing parts of this image. For more info, check out the Zain Website. Welcome ZAIN ! Via [ Nada’s Blog ] [read more]

From [TheJfactor: Jeeran Advertsing Blog]In online advertising, one of the most difficult type of demographics to target are females. In Jeeran, females are 16% of the network population (members and visitors). At first, this percentage might be considered low, but when you consider our Jeeran total numbers (Million Members and 3.2 Million unique visitors) it ends up being sizable portion. As... [read more]

Last Tuesday, September 11th, the Jordanian TV station management decided to give the employees all Ramadan as a paid vacation. It came as a sequence to a number of previous paid vacations in the past few months. On the other hand, the station management was hoping that they could start broadcasting at the beginning of Ramadan, but this hope started to fade as Ramadan was approaching... [read more]